Retail History.

Retail History Pt 1.

"Daddies, Pigs, and Self-Service..."


daddy, the shop, berlin 2010

Schlesische Str. 26
10997 Berlin

Peres Projects Berlin and DADDY, The Magazine are pleased to present DADDY, The Shop. Part exhibition, part pop up shop, DADDY, The Shop features catalogues, posters, limited edition artist books, t-shirts and many, many more things. Art works Amie Dicke, Dean Sameshima and assume vivid astro focus.

Piggly Wiggly, Memphis, Tennessee
I grew up in Memphis, and many years for school field trips,
I went to the Pink Palace Museum, and
there was a permanent exhibit of the first
Piggly Wiggly. Ten years old, and pure awe!

"Master and Servant"
"put employees in uniforms for cleaner...."

"Piggly Wiggly was the first true self-service grocery store. "

"It was founded on September 6, 1916, at 79 Jefferson Avenue in Memphis, Tennessee, by Clarence Saunders. A replica of the original store has been constructed in the Memphis Pink Palace Museum and Planetarium, a mansion that Saunders initially built as his private residence but was later sold to the city."

Piggly Wiggly was the first to:

  • provide checkout stands.
  • price mark every item in the store.
  • feature a full line of nationally advertised brands.
  • use refrigerated cases to keep produce fresher longer.
  • put employees in uniforms for cleaner, more sanitary food handling.
  • design and use patented fixtures and equipment throughout the store.
  • franchise independent grocers to operate under the self-service method of food merchandising.

retail history.