"A Meditation on the temporary"
“This season’s Parachute Market will embrace the spirit of the ‘happening’,” says Parachute Market founder, creative director, and co-curator Coryander Friend. “It is our hope that intention, artistic urgency and an energetic, ephemeral presence will coalesce into a spontaneously occurring
communal and interactive moment.” - Parachute Market in downtown Los Angeles
a photo taken at last year's Parachute Market
"The fifth installment of Parachute Market, the thematic design fair and marketplace, is returning to the Arts District of downtown Los Angeles. The fair, taking place Saturday and Sunday June 6 - 7, 2015, will touch down at the monumental One Santa Fe building designed by internationally acclaimed architect Michael Maltzan. “AD HOC”, will explore the ethos of the temporary marketplace and the increasingly significant role that spontaneity plays within community, art, and commerce. “This season’s Parachute Market will embrace the spirit of the ‘happening’,” says Parachute Market founder, creative director, and co-curator Coryander Friend. “It is our hope that intention, artistic urgency and an energetic, ephemeral presence will coalesce into a spontaneously occurring communal and interactive moment.” “AD HOC” will construct a temporary experimental show space and retail environment for designers to not only show their work, but also take part in a collective conversation on design.
work represented by Please Do Not Enter, at this year's Parachute Market
Participants this season include Please Do Not Enter, Nickey Kehoe, Gulla Jonsdottir, MMaterial, Reform Gallery, The Window, Gray Gallery, Knibb Design, Matin, and Welcome Projects. The two-day fair will offer weekend guests the opportunity to see some of the most exciting dealers, designers and artists representing the best of the Los Angeles design community. Co-curator Mallery Roberts Morgan added, “We’ve gathered a fabulous mix of established and emerging talent. Add the incredible venue of One Santa Fe and the creative art direction of Coryander Friend and you’ve got a uniquely ‘made in Los Angeles’ design fair.”
The West Hollywood Design District will also present a DIEM Talk at Parachute Market Saturday June 6th at 2pm discussing the impact of pop-up marketplaces, for sellers and buyers: 'Mad for Markets? Is the Temporary Fair a Permanent Fixture in Retailing Today?' Frances Anderton, host of KCRW's DnA: Design and Architecture, will discuss this and more with Darren Gold, pop-up curator and retail consultant; Gerard O’Brien, owner, curator, Reform Gallery and The Landing; and Coryander Friend.
Go to Parachute for more info and tickets.
DESIGNERS & DEALERS 100xBttr 24hr Psychic Adina Mills Alchemy Works April Napier Pottery Artless Block Shop Textiles Clark Heldman Design De Jong & Co. Durand Gabriela Artigas & Co. Garrett Leight California Optical Good Goods Gray Gallery Gulla Jonsdottir Design Hortense Jewelry I. Ronni Kappos Jonathan Pessin Kassia Katelin Gibbs Jewelry Kazuki Takizawa Glass Lianne Barnes Mara Carrizo Scalise Jewelry Matin Mau Michael Felix MMaterial Nickey Kehoe Parachute Home Pearce Please Do Not Enter Poem Store Reform Gallery Sanae Intoxicants Still Room: Grid x Line The House of Yes The Parabellum The Window Victoria Morris Pottery Welcome Companions Wolfum