11th March - 24th April 2011
The Aram Gallery, London
Victoria Jessen-Pike, now...
"The Then Now Show is an exhibition of 15 designers who were originally amongst the graduates selected by Zeev Aram to take part in the Aram Design’s Annual Graduate Shows in the late 1980s and early 1990s. This exhibition revisits the work of these designers to show the development of their career over the last 20 years or so.
Their work will be represented by their designs at graduation, THEN, alongside recent work, NOW."
Victoria Jessen-Pike, then, the ghost chair
"Zeev Aram opened his first store on London’s Kings Road, Chelsea, in 1964 at a time when there was very little in the way of modern furniture on the market. He had a real passion for design and was the first to introduce the works of designers such as Carlo Scarpa, A & P.G. Castiglioni, Marcel Breuer, Le Corbusier and V. Magistretti to the UK market. These were truly radical designs at the time and it may have seemed a gamble to show these works as part of a commercial venture.
Aram however, believed that here were pieces that were important, beautifully designed and well manufactured that would stand the test of time. And so they have. As the years went on, Aram noted that there was very little in the UK in the way of support for emerging designers and there was a real gap between designers and manufacturers. So he decided to host a yearly exhibition that would act as a platform for young graduates to show their innovative designs to the public, but principally to INDUSTRY. The exhibition was an attempt to bridge the gap and form a dialogue between a young generation of designers and manufacturers: a platform for engaging with creative ideas. This became the raison d’être for the Aram Graduate Shows."
The THEN-NOW Show
11th March - 24th April 2011
The Aram Gallery, London
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