& Geismar
"I have always been attracted to reductive design, trying to find the essence of an idea,
and then finding an imaginative way to clearly express it.
that approach is quite relevant to logo design,
especially the design of symbols and marks. I have also always loved type and typography,
and designing letter forms, and that is certainly relevant to the design of wordmarks."
and then finding an imaginative way to clearly express it.
that approach is quite relevant to logo design,
especially the design of symbols and marks. I have also always loved type and typography,
and designing letter forms, and that is certainly relevant to the design of wordmarks."
Chermayeff
& Geismar
text taken from interview ...
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via designboom
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