"We need less weight and more light. We need products that tell ideas without words. Products that are mobile because contemporary lives are nomadic. Products that tell stories of sustainability because environmental necessities ask for it. We need less needs and more essential, economical, transparent answers. Our product design is an architecture of simple but necessary gestures to serve a daily life that goes well beyond our present life."
In 1981, he was one of the co-founders of the Memphis Group, the design movement that so shaped events in the eighties. The following year, he was appointed the chair in product design and ceramics by the Vienna Academy for Applied Arts.
In 1984 he founded his Studio, in Milan, Italy. Between 1990 and 1993, he worked as the Creative Director at Swatch.