"So this is Rough Luxe. Half rough, half luxury. A little bit of luxury in a rough part of London. A little bit of rough in a luxurious London. Our philosophy is simple; you are staying with us in our home, so just ask. Our Grade II listed home was transformed by internationally acclaimed designer Rabih Hage and is connected to on Art Gallery in the courtyard behind, where you will also find the Coffee Bar which is open to the public by reservation only during the week. Guests at a Rough Luxe hotel might share a bathroom or have a small room, but the luxury is in the choice of the wine, the bed linen, the art on the walls and the people looking after you. "

"Just nine amazing rooms.

Some with a sumptuous en-suite bathroom, some with sumptuous shared bathrooms. Whichever one you get, each delivers the finest hand-made toiletries. Several of the rooms on each floor can link together to make informal suites and each room contains artworks that are changed on a regular basis.

If you want to know more about the artwork in your room, or those in the public areas, please ask us.

A few of our rooms have televisions - we decided that as you are in one of the most exciting capital cities in the world, you probably wouldn't need one. "

Rough Luxe is a concept for hotels & restaurants, bookshops, food & drink outlets and distribution businesses.